The risks and consequences of minors and young adults will be revised and talked about across the country, as Health Canada is preparing to launch a new public safety campaign which will teach the future of the potential dangers in cannabis use.
Ottawa has announced a tender for which the city will be looking for a contractor in order to host multiple events across Canada. These events are supposed to bring together young people in order to talk about the risks of smoking marijuana.
As of July 1st, 2018. possession and consumption of cannabis will be completely legal, and the federal age limit will be set at 18 years, however, provinces will be able to change that and up the bar. One such province is Ontario, which announced earlier in September that the age limit for Ontarians will be 19 years.
The federal government has set aside $9.6 million for educating minors and young adults about the risks of cannabis use. The campaign will be targeting groups of children aged 13-17 and young adults aged 18-24, as well as their parents and teachers.
Health Canada said that one possibility for venues holding such events could even be concerts and stadiums. Marketing will be done through several events, such as concerts, to be hosted across the country, where information about the health and safety risks will be passed.
Several studies have previously shown that young adults and teenagers especially are at higher risk than adults such as one led by Dr. Amy Porath, of the Canadian Centre for Substance Abuse and Addiction. Currently, Canada sits near the top of the polls when it comes down to youth cannabis consumption in the world, as cannabis is still the main drug of choice for Canadians aged 15-24.
Dr Porath called for a cannabis education campaign for young people before recreational cannabis is legalized in a presentation to the federal government’s health committee.