The Government of Ontario, LCBO, and Ontario Cannabis Store, its agency which will be in charge of selling and distributing recreational cannabis as of this summer, have made a huge blunder as the promotion of their newly designed company logo has been received rather poorly and is being mocked on social media.
The Ontario Cannabis Store is a newly made government subsidiary of LCBO, and the company was created solely for the purpose of it being the province’s distributor of cannabis as of this summer.
Vast amounts of money are being invested in building up this company, and some of that money went into giving the company a logo which is supposed to help grow it into a household brand.
However, somewhere along that road, the design team turned South. Needless to say, the $650,000 investment can only be compared to Pepsi’s famous 1 million redesigning job.
Here is what the design team charged with creating this logo came up with in the end:
Were they listening to minimal techno? Were they inspired by Frank Stella and the minimalist movement? Questions are being asked.
In fact, many took to Twitter in order to ridicule and make best of the poor situation at hand.
Here are just some of the best designs which just slightly tweaked the original:
— Elvis Deane (@ElvisDeane) March 9, 2018
Ontario Cannabis store. pic.twitter.com/psy8Gv2mRr
— Tollie’s Polys 🌊🌈Loud Fabulous Geniuses🌈🌊 (@TolliesPolys) March 9, 2018
Then, someone added a single line to the original and made PEI’s cannabis store logo. Without spending a dime. In MS Paint.
— Derek MacEwen 🌐 (@DerekMacEwen) March 10, 2018
Someone also suggested a more thoughtful version of the logo, which would at least get more people focused on previous cannabis offences:
Whoops my hand slipped – a better logo for the Ontario Cannabis Store. pic.twitter.com/bxCvPugqaR
— Dan Seljak (@DanSeljak) March 9, 2018
Comparisons with famous minimalist designs were made:
The Ontario Cannabis Store seems to have taken a branding lesson from the one and only No Name. pic.twitter.com/Zl5QwSybup
— Chris Bellissimo (@cbelliss) March 9, 2018
A few hours after the announcement of the new logo went public, Twitter and the rest of the internet went to work.
Here is our own little contribution:
EXCLUSIVE: Ontario Cannabis Store retail blueprint released. pic.twitter.com/9EaQlRPn6g
— Greencamp (@greencamphq) March 12, 2018
We also have the Ontario Cannabis Store Q1 financial report ready, as Big Shaq was kind enough to help them out:
— Alex Trpkovic (@GreenCampAlex) March 12, 2018
If you’d like to join the bandwagon and help the Ontario Cannabis Store brand become even more viral, post your version of the above mentioned logo with a hashtag #OCS.