Toronto Wolfpack rugby team will soon become the first professional sports team to create its own CBD product.
The team announced it will release a CBD-infused topical cream that will fittingly be called “Rugby Strength.”
The cream will be made with full-spectrum CBD extract from hemp as well as “complementary plant butter and essential oils,” according to the product’s website. It is meant to tackle “acute aches and pains” and will contain no THC and therefore have no psychoactive effects.
Wolfpack’s subsidiary HowlBrands will sell and market the product.
“HowlBrands aims to interact with consumers within, across and beyond rugby and sports,” Toronto Wolfpack Chairman David Argyle said in a statement. “One does not have to be an athlete or play sports to use Rugby Strength. Anyone who experiences pain, soreness or physical discomfort can use Rugby Strength.”
The product will be made in partnership with Vancouver-based companies ICC International Cannabis Corp. and Organic Flower Investments Group Inc., and more CBD products under the Howl brand are planned for the future, including balms, tinctures, roll-ons, and soaks.
“Our goal is to bridge the gap between professional sports and CBD to offer athletes, active people and anyone who experience physical discomfort, a range of unique wellness products that deliver the indisputable therapeutic benefits of hemp-based CBD,” HowlBrands’ Head of Global Brands Eva Allouche said in a statement.
Rugby Strength will be available in three different CBD strengths: 125 mg, 250 mg, and 500 mg, according to the product’s website.
It will launch in the “coming months” online in the U.S. and through 80,000 retail outlets and pharmacies in the U.K.
Release in Canada won’t happen until cannabis-infused topical creams are legalized, which is planned for October along with edibles and concentrates.
CBD has been getting a lot of buzz lately for its claimed medicinal applications. It is expected to be a $22 billion market by 2022, according to Wolfpack.
While hemp CBD is legal federally in the U.S., CBD is still classified and regulated similarly to cannabis in Canada. This caused the Canadian Health Food Association and Canadian Hemp Trade Alliance to call for “smart regulation” of CBD in the country by reclassifying it as a natural health product rather than a drug.
Cannabis has traditionally been a touchy area in sports, but restrictions on CBD seem to be lifting. The World-Anti Doping Agency, which tackles drug use in sports, removed CBD from its list of banned substances in 2018, allowing Rugby League players to take it without fear of repercussions.
A portion of the money earned from Rugby Strength will be reinvested into developing rugby around the world, the company says.
Wolfpack launched in 2017 and calls itself the first transatlantic professional sports team in the world, since it competes in England’s second division from Canada.